If you follow whats going on in the web marketing world, you probably heard about new Facebook ads advertising opportunity everyone talks about.

So here are my two cents regarding paid ads on Facebook:

a) Facebook now is number one leading sites in number of users. I think I heard they have finally surpassed porn industry

b) besides the statistical numbers of how many people use daily, which Im not going to bore you with. Facebook Ads can be targeted to a very specific audience that might be interested in your products or services.

from direct response marketing point of view, it is very very vital, because you can literally pick, gender, geographical area, age, specific interests, etc of people. all this information is pretty standard on facebook and many people have it filled out.

So compared to adwords, this is much more targeted and depending on your industry you should at least give it a try, before many people caught on to it.

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